Based in Mexico, Aleyda Rocha's practice is focuses on data ethnography, social impact design and educational technology. She is interested in how to understand, think about, and interact with data - particularly, how we can make data experiences that are aesthetic, tangible and consider all of our senses.
Rocha graduated from Monterrey Center for Higher Learning of Design’s Digital Art Program. She currently researching how safety policies and violent events influence gender identity and garment in Mexico. The project traces how, from the post-revolution war, the identity of Mexican men have been dictated by the constant state of ferocity.
She is a founding member of RevoltosasMX – a non-profit dedicated to generate speeches and narratives that challenge the existing power dynamics at workplace in order to push forward gender equality in Mexico.
Identifying as a curious wanderer, Rocha has navigated industries including technology, advertising and public sector innovation. She spent two years as Creative Program Manager at Google, developing groundbreaking digital projects in Latin America with the goal of leveraging the power of technology for both users and brands.