THE ARTIST ENTREPRENEUR
DEVELOPED WITH JEREMY BAILEY, UKS AND THE MOVING MUSEUM
Residency dates //
21 May - 21 June 2017
The average artist’s yearly earnings from art practice is estimated at less than $10,000 US dollars. In the wake of widespread public defunding of the arts, there is mounting pressure on artists and galleries to “innovate or die”. Emerging from this crisis is the seductive but problematic image of the Artist Entrepreneur, a creative entropic force, leveraging the tools of startup culture and capital to self-disrupt and innovate new models of artistic production. Should artists embrace, subvert or actively resist this new identity? What does it risk?
To find out, a group of artists will join forces with Famous New Media artist Jeremy Bailey in a one month residency at PRAKSIS in Oslo this summer. This group of revolutionaries will collectively define new manifestos for artists working in this era of increased uncertainty. Nothing less than the future of art is at stake.
A segment of the residency will include expert mentoring from some of the world’s most innovative culture and business startups including:
Nora O'Murchu — this year's curator of Resonate, O’Murchu is a lecturer, researcher and curator at the Interaction Design Centre in the University of Limerick. She has a degree in Electronic and Computer Engineering from NuiGalway and received her Masters in Interactive Media from the University of Limerick in 2008.
Jason Huff — lives and works in Brooklyn, NY. Huff is currently a Director of Product Design at Etsy, where he leads a team of designers and design managers to build awesome products for millions of creative entrepreneurs around the world. His artwork has been shown internationally and written about in Dazed Digital, the Daily Dot, and The New Yorker. His projects have been published by a small press in Vienna and included in the Library of the Printed Web.
Stephanie Pereira — Director of Creator Engagement at Kickstarter, Pereira trained as an artist and arts administrator, joining Kickstarter in 2011 as Director of the Art Program after a decade supporting artists in the nonprofit arts sector, most recently at Eyebeam Art + Technology Center.
Marisa Olson — working with performance, video, net art, sound, painting/drawing, and installation Olson addresses the cultural history of technology, experiences of gender, and the politics of participation within pop culture. Her work has been presented by the Whitney Museum of American Art, New Museum, Venice Biennale, Tate Modern + Liverpool, and Performa Biennial among many others. She is a founding member of the Nasty Nets "internet surf club" who showed at Sundance Film Festival, and elsewhere. She is a former Editor for both Rhizome and Camerawork and has curated projects at the New Museum, Guggenheim, SFMOMA, White Columns, and Artists Space.
Moritz Philip Recke — a passionate and empathetic entrepreneur at heart with a strong engineering background, experience in management, business development and change management within corporate culture contexts. Previously he worked as an independent mobile app developer, in various positions in the advertising industry and as an executive manager within a multichannel publishing group in Hamburg. More information at moritzrecke.com
Silvio Lorusso — is a Rotterdam-based artist, designer, and researcher. He is currently busy with the investigation of the relationships between entrepreneurship and precarity, i.e. entreprecariat. His work was presented at Transmediale (DE), Vögele Kultur Zentrum (CH), NRW-Forum (DE), MoneyLab (NL), Impakt (NL), Sight & Sound (CA), Adhocracy (GR), Biennale Architettura (IT). He holds a Ph.D. in Design Sciences from the School of Doctorate Studies – Iuav University of Venice. His writing has appeared in the Immaterial Labour Union Zine, Prismo, Printed Web 3, Metropolis M, Progetto Grafico, Digicult, Diid, and Doppiozero. Currently, he is an affiliated researcher at the Institute of Network Cultures of Amsterdam and he works as a mentor at the Amsterdam University of Applied Sciences’ PublishingLab.
ABOUT JEREMY BAILEY //
Self-styled “Famous New Media Artist” Jeremy Bailey’s inventive and endearingly self-deflating performance practice collides the vulnerabilities and embarrassments of physical embodiment with the tricks of internet marketing and digital imaging’s sleek pictographics. His work has featured in an international roster of venues and festivals, including the Stedelijk Museum, Amsterdam; Tate Liverpool; Whitechapel Gallery, London; Transmediale, Berlin; Museums Quartier, Vienna; and the New Museum, New York. Via his project The You Museum (2015-ongoing), Bailey’s displays – individually tailored to suit the viewer’s personal tastes – can be accessed globally online: see here.
ABOUT THE COLLABORATORS //
UKS is a national membership organization and an exhibition space for contemporary art. Established in 1921, UKS works for the economical and social rights of artists.
The Moving Museum is a nomadic incubator for artists, ideas and cities. It is a large-scale, immersive project that manifests in a new place every time.
THE RESIDENTS //
Jeremy Bailey worked together with the PRAKSIS team to select 10 successful applicants who will work alongside Bailey through the month-long residency. They are Brandon Covington Sam-Sumana (US), Esra Duzen Sandemose (TR), Sebastian Makonnen Kjølaas & Siri Hjorth (NO), Kirsty Kross (AU), Magnus Myrtveit (NO), Shameer Nyland Kinniya (NO), Ruben Steinum (NO) and Tough Guy Mountain (CA).
WHAT'S BEEN GOING ON? //
FROM THE RESIDENCY
TEAM BUILDING AWAY DAY
A trip to Hoved Øya helped the group learn move about each other, why they applied to the residency and what they hope to gain, and how that might be achieved.
MEET THE RESIDENTS
Introductions to each resident's practice were followed by open conversation about their backgrounds and work, providing an important understanding of each participants perspective and key concerns.
Two critical reading groups encouraged learning and discussion in relation to Astra Taylor’s The People's Platform and Anthony Dunne’s Speculative Everything.
EMPATHY & ASKING OPEN QUESTIONS WORKSHOP WITH ARTIST & ETSY DESIGN DIRECTOR JASON HUFF
Over two sessions, Jason Huff delivered a workshop designed to train the residents to be aware of their assumptions and how to challenge these through gathering unbiased data by asking open questions.
Q&A DISCUSSION WITH JOHAN BRAND, FOUNDER OF KAHOOT!
Johan Brand drew on his background as an artist and his experiences as an entrepreneur as he spoke with the group about what drives him, his approach and discussed their questions.
REMOTE MENTORING FROM MORITZ PHILIP RECKE & STEPHANIE PEREIRA
Moritz Philip Recke (Entrepreneur) spoke to the group about start up culture and the dangers of venture capital, while Stephanie Pereira (Director of Creator Engagement at Kickstarter) introduced approaches to marketing and raising funds.
JEREMY BAILEY'S PERFORMATIVE SMOKE TEST LAUNCH
This performative event, launched The Moving Museum Anthologies Issue II: Lean Artist Smoke Test, edited by Jeremy Bailey. The launch, organised as a “smoke test” marketing webinar, presented products conceived for the social good by artists Claudia Lomoschitz, Post Religion, Kathia Von Roth, and Yinan Song. Speculative products included a marshmallow alternative to firearms, a matchmaking app for creative collaboration and a condom-like private web browser you can share with a friend so they practice “safe browsing.”
The group presented their work in two group crits to collectively discuss and develop their work and ideas.
SILVIO LORUSSO PRESENTS
Silvio Lorusso gave a performative introduction to his research into the Entreprecariat: the precarious position of today's worker, justified by the encouragement of entrepreneurship.
JEREMY BAILEY ARTIST TALK AT UKS
Bailey’s performative talk offered insight into his inventive and endearingly self-deflating practice, which collides the vulnerabilities and embarrassments of physical embodiment with the tricks of internet marketing and digital imaging’s sleek pictographics.
GROUP MEETINGS WITH CURATORIAL STAFF FROM ASTRUP FEARNLEY MUSEUM & AKERSHUS KUNSTSENTER
Staff from Astrup Fearnley Museum and Akershus Kunstsenter generously received the residents, discussingissues at the core of the residency as well as each participant’s practice.
THE ARTIST ENTREPRENEUR SEMINAR
PRAKSIS's director Nicholas Jones acted as interlocutor in this discussion between panellists Jeremy Bailey (artist), Nora O'Murchu (lecturer, researcher and curator at the Interaction Design Centre in the University of Limerick) and Ruben Steinum (Chair of the Board, UKS) as the spoke about whether artists should embrace, subvert or actively resist mounting pressure to adopt entrepreneurial approaches, and the potential or consequences of this trend internationally and for Norway.
TWO DAY DESIGN SPRINT
Jeremy Bailey and Nora O Murchú led a 2 day startup-style design sprint during which the residents pursued product solutions for problems they have confronted as artists.
MANIFEXPO—THE ENTREPRENEURIAL OUTCOMES EXHIBITION AT AKADEMIROMMET
Hosted at Akademirommet, this one night only exhibition generated a performative context in which the ideas produced during the design sprint where prototyped, with viewers giving feedback on the works on show. Further contributions were made by residents responding to the overall material of the residency that has delved into capitalism, post-capitalism and (im)plausible utopias.
- Monica Byrne, How do artists make a living? An ongoing, almost impossible quest
- Clayton Christiensen, Competing against luck: the story of innovation
- Anthony Dunne and Fiona Raby, Speculative Everything, Design, Fiction and Social Dreaming
- Victoria Ivanova, Contemporary art and financialization: Two approaches
- Alan Klement, When Coffee and Kale Compete
- Jonathan Lukens, Speculative Design and Technological Fluency
- Don Norman, The Design of Everyday Things
- Eric Ries, The Lean Startup
- Trebor Scholz, Uberworked and Underpaid: How Workers Are Disrupting the Digital Economy
- Upton Sinclair, The Jungel
- Astra Taylor, The People’s Platform, Taking Back Power and Culture in the Digital Age